Survey Blue Moon Consumers

Accelerate your consumer research by segmenting and surveying Blue Moon consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Blue Moon by using their receipt data, then surveyed these panelists to understand why they purchase Blue Moon.

Blue Moon Impulse Purchases

Did you decide to purchase Blue Moon while at the store?

Yes

28%

See survey data about other brands these panelists purchase:

Retailer Affinity
Bud Light 6.9x
Sabra 5.3x
Fresh Selections 4.6x
Tostitos Scoops 4.6x

Blue Moon Brand Loyalty

If the Blue Moon item was out of stock, what would you have done?
15% Avg: 28%
Purchased another brand
46% Avg: 31%

Gone to another store to purchase it

24% Avg: 19%

Waited until my next trip to the same store

13% Avg: 21%

Bought a similar Blue Moon item

Blue Moon Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Blue Moon.
Learn More

Blue Moon Consumer Reviews

opening quotation mark

Citrus taste with a smooth finish

closing quotation mark
opening quotation mark

Love, love the seasonal flavors!

closing quotation mark
opening quotation mark

Good seasonal beer that I tried

closing quotation mark

Blue Moon Brand Associations

beer
great
delicious
refreshing
taste
tasty
yummy
quality
orange
new
yum
smooth
love
flavorful
flavor
tasting
relax
oranges
know
unique
like
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Blue Moon consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Blue Moon purchase. Collect data while the Blue Moon purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Blue Moon consumers stop purchasing Blue Moon items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Blue Moon Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout