Survey Bobs Consumers

Accelerate your consumer research by segmenting and surveying Bobs consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Bobs by using their receipt data, then surveyed these panelists to understand why they purchase Bobs.

Bobs Impulse Purchases

Did you decide to purchase Bobs while at the store?

Yes

43%

See survey data about other brands these panelists purchase:

Retailer Affinity
Dixie 7.9x
Taylor Farms 7.7x
Hershey's Kisses 6.6x
Red Baron 5.8x

Bobs Brand Loyalty

If the Bobs item was out of stock, what would you have done?
38% Avg: 28%
Purchased another brand
33% Avg: 31%

Gone to another store to purchase it

10% Avg: 19%

Waited until my next trip to the same store

17% Avg: 21%

Bought a similar Bobs item

Bobs Consumer Rating

Rating:

8.8

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Bobs.
Learn More

Bobs Consumer Reviews

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It's a good quality at a goof price. I would buy it again.

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I like it because it melts better than hard candy

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Buy it for the kids bc it's sugar free

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Bobs Brand Associations

quality
candy
great
tasty
taste
sweet
brand
value
old
best
like
soft
love
cheap
delicious
sugar
economical
mints
get
free
fashioned
yummy
peppermint
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Bobs consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Bobs purchase. Collect data while the Bobs purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bobs consumers stop purchasing Bobs items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Bobs Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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