We targeted panelists who purchase Bob's Red Mill by using their receipt data, then surveyed these panelists to understand why they purchase Bob's Red Mill.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Bob's Red Mill item
I love bib mills gluten free pancake and cornbread mix. Even people in my houshold who aren't allergic to gluten like it which means I can cook for all at once.great texture and taste!
This brand has a wide variety of gluten-free products, and good recipes on the packages.
My favorite gluten free oat meal
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Bob's Red Mill purchase. Collect data while the Bob's Red Mill purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bob's Red Mill consumers stop purchasing Bob's Red Mill items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.