Bowl Fresh Consumer Insights
Who buys Bowl Fresh? Bowl Fresh consumers are generally lower income, African American, and older age. Bowl Fresh consumers are more likely to purchase Bowl Fresh during larger pantry stocking trips. Brands such as Dannon Danimals, Febreze, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.
Bowl Fresh Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
97
|
| Male |
132
|
| <24 |
106
|
| 25-34 |
109
|
| 35-44 |
92
|
| 45-54 |
89
|
| 55-64 |
139
|
| 65+ |
79
|
| African American |
425
|
| Asian |
117
|
| Caucasian |
64
|
| Hispanic |
243
|
| Has Kids |
92
|
| No Kids |
117
|
| - $20k |
142
|
| $20k-40k |
143
|
| $40k-60k |
130
|
| $60k-80k |
94
|
| $80k-100k |
75
|
| $100k-125k |
50
|
| $125k + |
51
|
| No College |
157
|
| College |
93
|
| Adv. Degree |
66
|
Understand Bowl Fresh Consumer Behavior
Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers
| Dannon Danimals | 12.5x |
| Febreze | 11.6x |
| Glade | 11.5x |
| Lysol | 10.7x |
| Urgent Need (1-2 Items) |
3
|
| Express Lane (3-10 Items) |
54
|
| Fill Up (11-20 Items) |
186
|
| Pantry Stocking (21+ Items) |
384
|
| Dollar |
703
|
| Drug |
13
|
| Food |
1
|
| Mass |
188
|
| Hawaiian Punch | 1.9x |
| Marlboro Gold Pack | 1.9x |
| Armour | 1.8x |
| Marlboro | 1.8x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Bowl Fresh consumers purchase?
Why do Bowl Fresh consumers try new brands?
Where do Bowl Fresh consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Bowl Fresh Target Market
Who actually buys Bowl Fresh? Do these consumers match the intended target market of Bowl Fresh?
What motivates the target market to purchase Bowl Fresh?
What other target market should Bowl Fresh look at?
Which other brands have a similar target market?
