Bowl Fresh Consumer Insights

Who buys Bowl Fresh? Bowl Fresh consumers are generally lower income, African American, and older age. Bowl Fresh consumers are more likely to purchase Bowl Fresh during larger pantry stocking trips. Brands such as Dannon Danimals, Febreze, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Bowl Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.5%
Total Basket $ (median)
$39.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bowl Fresh Consumer Demographics

demographic
index
Female
97
Male
132
<24
106
25-34
109
35-44
92
45-54
89
55-64
139
65+
79
African American
425
Asian
117
Caucasian
64
Hispanic
243
demographic
index
Has Kids
92
No Kids
117
- $20k
142
$20k-40k
143
$40k-60k
130
$60k-80k
94
$80k-100k
75
$100k-125k
50
$125k +
51
No College
157
College
93
Adv. Degree
66

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Bowl Fresh Basket Affinity & Size

brand
basket affinity
Dannon Danimals 12.5x
Febreze 11.6x
Glade 11.5x
Lysol 10.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
384

Where is Bowl Fresh Purchased?

channels
index
Dollar
703
Drug
13
Food
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Marlboro Gold Pack 1.9x
Armour 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
124
Credit
82
Debit
105
Food Stamps
122

When is Bowl Fresh Purchased?

day of week
Sun
16.3%
Mon
14.7%
Tue
11.2%
Wed
11.9%
Thu
11.3%
Fri
15.7%
Sat
19.0%
time of day
Morning
19.5%
Noon
18.6%
Afternoon
32.2%
Evening
23.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bowl Fresh consumers purchase?

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Why do Bowl Fresh consumers try new brands?

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Where do Bowl Fresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bowl Fresh Target Market

Arrow and target

Who actually buys Bowl Fresh? Do these consumers match the intended target market of Bowl Fresh?

Thought bubble

What motivates the target market to purchase Bowl Fresh?

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What other target market should Bowl Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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