Survey Brawny Consumers

Accelerate your consumer research by segmenting and surveying Brawny consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Brawny by using their receipt data, then surveyed these panelists to understand why they purchase Brawny.

Brawny Impulse Purchases

Did you decide to purchase Brawny while at the store?

Yes

18%

See survey data about other brands these panelists purchase:

Retailer Affinity
Angel Soft 9.8x
Hefty 6.0x
Cottonelle 5.5x
Lysol 4.7x

Brawny Brand Loyalty

If the Brawny item was out of stock, what would you have done?
16% Avg: 28%
Purchased another brand
47% Avg: 31%

Gone to another store to purchase it

18% Avg: 19%

Waited until my next trip to the same store

19% Avg: 21%

Bought a similar Brawny item

Brawny Consumer Rating

Rating:

8.9

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Brawny.
Learn More

Brawny Consumer Reviews

opening quotation mark

You only need one sheet. Picks up spills quick. Wonderful paper towels.

closing quotation mark
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Brawny helps keep my counters clean

closing quotation mark
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I love this product and won't use anything else.

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Brawny Brand Associations

strong
quality
durable
great
absorbent
price
brand
reliable
paper
dependable
love
affordable
tough
durability
awesome
cheap
value
towels
thick
size
efficient
expensive
towel
sturdy
up
pick
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Brawny consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Brawny purchase. Collect data while the Brawny purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Brawny consumers stop purchasing Brawny items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Brawny Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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