Breyers Carb Smart Consumer Insights
Who buys Breyers Carb Smart? Breyers Carb Smart consumers are generally slightly higher income, Caucasian, and senior age. Breyers Carb Smart consumers are more likely to purchase Breyers Carb Smart during larger pantry stocking trips. Brands such as Cool Whip, Marketside, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.
Breyers Carb Smart Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
100
|
| Male |
95
|
| <24 |
50
|
| 25-34 |
59
|
| 35-44 |
79
|
| 45-54 |
133
|
| 55-64 |
213
|
| 65+ |
293
|
| African American |
53
|
| Asian |
42
|
| Caucasian |
111
|
| Hispanic |
73
|
| Has Kids |
73
|
| No Kids |
161
|
| - $20k |
61
|
| $20k-40k |
75
|
| $40k-60k |
94
|
| $60k-80k |
106
|
| $80k-100k |
120
|
| $100k-125k |
119
|
| $125k + |
120
|
| No College |
112
|
| College |
97
|
| Adv. Degree |
99
|
Understand Breyers Carb Smart Consumer Behavior
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| Cool Whip | 11.7x |
| Marketside | 6.5x |
| Planters | 5.8x |
| Jello | 5.3x |
| Urgent Need (1-2 Items) |
9
|
| Express Lane (3-10 Items) |
51
|
| Fill Up (11-20 Items) |
161
|
| Pantry Stocking (21+ Items) |
411
|
| Club |
1
|
| Drug |
20
|
| Food |
97
|
| Mass |
144
|
| Diet Dr Pepper | 1.8x |
| Coca-Cola Zero | 1.8x |
| Sparkling Ice | 1.7x |
| Armour | 1.6x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Breyers Carb Smart consumers purchase?
Why do Breyers Carb Smart consumers try new brands?
Where do Breyers Carb Smart consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Breyers Carb Smart Target Market
Who actually buys Breyers Carb Smart? Do these consumers match the intended target market of Breyers Carb Smart?
What motivates the target market to purchase Breyers Carb Smart?
What other target market should Breyers Carb Smart look at?
Which other brands have a similar target market?
