Bright & Early Consumer Insights

Who buys Bright & Early? Bright & Early consumers are generally very low income, African American, and adolescent age. Bright & Early consumers are more likely to purchase Bright & Early during larger pantry stocking trips. Brands such as Sunny Meadow, Bar-S, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Bright & Early Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.18
% of Basket $ (median)
2.8%
Total Basket $ (median)
$41.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bright & Early Consumer Demographics

demographic
index
Female
100
Male
98
<24
166
25-34
95
35-44
110
45-54
88
55-64
74
65+
89
African American
675
Asian
60
Caucasian
60
Hispanic
171
demographic
index
Has Kids
108
No Kids
82
- $20k
206
$20k-40k
161
$40k-60k
114
$60k-80k
97
$80k-100k
59
$100k-125k
42
$125k +
31
No College
142
College
100
Adv. Degree
48

Understand Bright & Early Consumer Behavior

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Bright & Early Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.2x
Bar-S 10.2x
Maruchan Ramen 10.1x
Banquet 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
427

Where is Bright & Early Purchased?

channels
index
Club
87
Dollar
197
Food
20
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Hawaiian Punch 2.1x
Blue Bonnet 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
132
Credit
53
Debit
95
Food Stamps
383

When is Bright & Early Purchased?

day of week
Sun
17.1%
Mon
14.4%
Tue
12.0%
Wed
12.4%
Thu
12.7%
Fri
12.1%
Sat
19.3%
time of day
Morning
14.6%
Noon
14.9%
Afternoon
32.2%
Evening
28.3%
Late
10.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bright & Early consumers purchase?

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Why do Bright & Early consumers try new brands?

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Where do Bright & Early consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bright & Early Target Market

Arrow and target

Who actually buys Bright & Early? Do these consumers match the intended target market of Bright & Early?

Thought bubble

What motivates the target market to purchase Bright & Early?

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What other target market should Bright & Early look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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