Survey Bright Starts Consumers

Accelerate your consumer research by segmenting and surveying Bright Starts consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Bright Starts by using their receipt data, then surveyed these panelists to understand why they purchase Bright Starts.

Bright Starts Impulse Purchases

Did you decide to purchase Bright Starts while at the store?

Yes

41%

See survey data about other brands these panelists purchase:

Retailer Affinity
Gerber 38.3x
Gerber Graduates 21.3x
Crayola 10.7x
Archer Farms 10.1x

Bright Starts Brand Loyalty

If the Bright Starts item was out of stock, what would you have done?
16% Avg: 28%
Purchased another brand
42% Avg: 31%

Gone to another store to purchase it

27% Avg: 19%

Waited until my next trip to the same store

14% Avg: 21%

Bought a similar Bright Starts item

Bright Starts Consumer Rating

Rating:

8.6

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Bright Starts.
Learn More

Bright Starts Consumer Reviews

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My 4 month old loves chewing on this

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It was exactly what I was looking for, at a great price!

closing quotation mark
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Easy on baby's stomach and he really seems to enjoy it

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Bright Starts Brand Associations

baby
quality
cute
great
toys
babies
colorful
safe
fun
reliable
price
love
learning
awesome
children
toy
nice
durable
enough
answer
was
designs
kids
about
bright
educational
know
child
ok
well
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Bright Starts consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Bright Starts purchase. Collect data while the Bright Starts purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bright Starts consumers stop purchasing Bright Starts items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Bright Starts Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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