Survey Brillo Consumers

Accelerate your consumer research by segmenting and surveying Brillo consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Brillo by using their receipt data, then surveyed these panelists to understand why they purchase Brillo.

Brillo Impulse Purchases

Did you decide to purchase Brillo while at the store?

Yes

16%

See survey data about other brands these panelists purchase:

Retailer Affinity
Dawn 8.8x
Lysol 8.3x
Gain 7.0x
Clorox 6.6x

Brillo Brand Loyalty

If the Brillo item was out of stock, what would you have done?
15% Avg: 28%
Purchased another brand
43% Avg: 31%

Gone to another store to purchase it

23% Avg: 19%

Waited until my next trip to the same store

16% Avg: 21%

Bought a similar Brillo item

Brillo Consumer Rating

Rating:

8.6

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Brillo.
Learn More

Brillo Consumer Reviews

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I think its a great product, never had any problems!;)

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Works good at scrubbing thing

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This product does a great job with cleaning showers and floors

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Brillo Brand Associations

cleaning
quality
works
clean
tough
great
scrubbing
durable
used
effective
cleans
shiny
pots
steel
dishes
well
easy
mom
brillo
strong
use
dependable
excellent
reliable
value
scrub
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Brillo consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Brillo purchase. Collect data while the Brillo purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Brillo consumers stop purchasing Brillo items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Brillo Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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