We targeted panelists who purchase Brown Cow Farm by using their receipt data, then surveyed these panelists to understand why they purchase Brown Cow Farm.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Brown Cow Farm item
I prefer the nonfat vanilla, but it's very hard to find. I have to make a special trip to a different store just to find this brand and most of the time the nonfat is out of stock. I keep trying because it's the only brand of yogurt I can find that I like and is humane
Creamy and a taste of old fashion yogurt
Best yogurt I have ever had! Worth the extra cost. Went back and bought more next trip!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Brown Cow Farm purchase. Collect data while the Brown Cow Farm purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Brown Cow Farm consumers stop purchasing Brown Cow Farm items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.