bubba Consumer Insights
Who buys Bubba? bubba consumers are generally very high income, Hispanic, and upper middle age. bubba consumers are more likely to purchase bubba during larger pantry stocking trips. Brands such as Ball Park, Coca-Cola Zero, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.
Bubba Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
99
|
| Male |
107
|
| <24 |
62
|
| 25-34 |
78
|
| 35-44 |
113
|
| 45-54 |
128
|
| 55-64 |
65
|
| 65+ |
64
|
| African American |
99
|
| Asian |
70
|
| Caucasian |
101
|
| Hispanic |
134
|
| Has Kids |
111
|
| No Kids |
75
|
| - $20k |
54
|
| $20k-40k |
71
|
| $40k-60k |
95
|
| $60k-80k |
74
|
| $80k-100k |
120
|
| $100k-125k |
135
|
| $125k + |
161
|
| No College |
92
|
| College |
103
|
| Adv. Degree |
94
|
Understand Bubba Consumer Behavior
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| Ball Park | 9.6x |
| Coca-Cola Zero | 6.6x |
| Smart Balance | 6.1x |
| Vlasic | 6.1x |
| Urgent Need (1-2 Items) |
7
|
| Express Lane (3-10 Items) |
46
|
| Fill Up (11-20 Items) |
165
|
| Pantry Stocking (21+ Items) |
425
|
| Club |
2
|
| Drug |
49
|
| Food |
170
|
| Mass |
86
|
| Goya | 1.7x |
| Arnold | 1.6x |
| Marlboro Gold Pack | 1.6x |
| Pop-Tarts | 1.6x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Bubba consumers purchase?
Why do Bubba consumers try new brands?
Where do Bubba consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Bubba Target Market
Who actually buys Bubba? Do these consumers match the intended target market of Bubba?
What motivates the target market to purchase Bubba?
What other target market should Bubba look at?
Which other brands have a similar target market?
