Bubble Yum Consumer Insights

Who buys Bubble Yum? Bubble Yum consumers are generally higher income, Hispanic, and lower middle age. Bubble Yum consumers are more likely to purchase Bubble Yum during larger pantry stocking trips. Brands such as Orbit, Wrigley's Extra, and Trident also tend to be purchased in the same trip. Sample consumer insights data below.

Bubble Yum Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$30.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bubble Yum Consumer Demographics

demographic
index
Female
101
Male
89
<24
84
25-34
84
35-44
121
45-54
109
55-64
43
65+
66
African American
102
Asian
88
Caucasian
101
Hispanic
109
demographic
index
Has Kids
116
No Kids
64
- $20k
112
$20k-40k
98
$40k-60k
90
$60k-80k
89
$80k-100k
112
$100k-125k
120
$125k +
95
No College
98
College
101
Adv. Degree
98

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Bubble Yum Basket Affinity & Size

brand
basket affinity
Orbit 8.9x
Wrigley's Extra 8.4x
Trident 7.4x
Crayola 6.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
252

Where is Bubble Yum Purchased?

channels
index
Club
37
Dollar
653
Drug
17
Food
15
Gas & Convenience
50
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Wrigley's Extra 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
128
Credit
80
Debit
110
Food Stamps
72

When is Bubble Yum Purchased?

day of week
Sun
12.6%
Mon
16.6%
Tue
12.8%
Wed
11.3%
Thu
13.4%
Fri
14.3%
Sat
19.0%
time of day
Morning
11.9%
Noon
16.0%
Afternoon
36.9%
Evening
28.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bubble Yum consumers purchase?

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Why do Bubble Yum consumers try new brands?

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Where do Bubble Yum consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bubble Yum Target Market

Arrow and target

Who actually buys Bubble Yum? Do these consumers match the intended target market of Bubble Yum?

Thought bubble

What motivates the target market to purchase Bubble Yum?

magnifying glass

What other target market should Bubble Yum look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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