We targeted panelists who purchase Bubble Yum by using their receipt data, then surveyed these panelists to understand why they purchase Bubble Yum.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Bubble Yum item
best gum still made with regular sugar. I don't like sugarfree because of stomach issues.
The gum stuck to the wrappers and was difficult to get off. Half the piece of gum ended up stuck every time and we threw about 1/4 of the pack away just because of the trouble of getting it off the wrappers
Flavor could last a little bit longer.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Bubble Yum purchase. Collect data while the Bubble Yum purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bubble Yum consumers stop purchasing Bubble Yum items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.