Bud Light Lime Consumer Insights

Who buys Bud Light Lime? Bud Light Lime consumers are generally very high income, Caucasian, and senior age. Bud Light Lime consumers are more likely to purchase Bud Light Lime during larger pantry stocking trips. Brands such as Lays Wavy, Tostitos Scoops, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Bud Light Lime Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.47
% of Basket $ (median)
22.5%
Total Basket $ (median)
$50.99

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  • Recent demographic data

Bud Light Lime Consumer Demographics

demographic
index
Female
101
Male
91
<24
86
25-34
98
35-44
101
45-54
98
55-64
98
65+
136
African American
95
Asian
51
Caucasian
108
Hispanic
90
demographic
index
Has Kids
96
No Kids
110
- $20k
77
$20k-40k
94
$40k-60k
86
$60k-80k
103
$80k-100k
81
$100k-125k
128
$125k +
135
No College
94
College
99
Adv. Degree
113

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Bud Light Lime Basket Affinity & Size

brand
basket affinity
Lays Wavy 4.8x
Tostitos Scoops 4.7x
Boars Head 4.0x
Canada Dry 3.9x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
221

Where is Bud Light Lime Purchased?

channels
index
Beauty
5
Club
38
Dollar
17
Drug
68
Food
168
Gas & Convenience
424
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Monster Energy 1.6x
Marlboro Gold Pack 1.5x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
91
Credit
119
Debit
97
Food Stamps
27

When is Bud Light Lime Purchased?

day of week
Sun
14.3%
Mon
8.7%
Tue
9.1%
Wed
10.0%
Thu
11.9%
Fri
20.3%
Sat
25.7%
time of day
Morning
8.2%
Noon
13.6%
Afternoon
36.7%
Evening
34.6%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bud Light Lime consumers purchase?

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Why do Bud Light Lime consumers try new brands?

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Where do Bud Light Lime consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bud Light Lime Target Market

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Who actually buys Bud Light Lime? Do these consumers match the intended target market of Bud Light Lime?

Thought bubble

What motivates the target market to purchase Bud Light Lime?

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What other target market should Bud Light Lime look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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