We targeted panelists who purchase Bud Light Lime by using their receipt data, then surveyed these panelists to understand why they purchase Bud Light Lime.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Bud Light Lime item
Bud Lite Lime is the preferred beer in our house.
This is my husbands standard choice for football games.
Perfect every time! I nice refreshing drink every time!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Bud Light Lime purchase. Collect data while the Bud Light Lime purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bud Light Lime consumers stop purchasing Bud Light Lime items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.