Cafe Bustelo Consumer Insights

Who buys Cafe Bustelo? Cafe Bustelo consumers are generally lower income, Hispanic, and upper middle age. Cafe Bustelo consumers are more likely to purchase Cafe Bustelo during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Cafe Bustelo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.92
% of Basket $ (median)
8.2%
Total Basket $ (median)
$47.73

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cafe Bustelo Consumer Demographics

demographic
index
Female
97
Male
131
<24
74
25-34
96
35-44
104
45-54
111
55-64
90
65+
64
African American
104
Asian
67
Caucasian
57
Hispanic
499
demographic
index
Has Kids
102
No Kids
94
- $20k
124
$20k-40k
140
$40k-60k
108
$60k-80k
86
$80k-100k
75
$100k-125k
73
$125k +
91
No College
107
College
97
Adv. Degree
107

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Cafe Bustelo Basket Affinity & Size

brand
basket affinity
Goya 25.6x
Sunny Meadow 8.5x
Archer Farms 6.6x
Arnold 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
363

Where is Cafe Bustelo Purchased?

channels
index
Club
18
Dollar
58
Drug
47
Food
108
Gas & Convenience
1
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.5x
Sunny Meadow 1.7x
Perdue 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
85
Credit
83
Debit
103
Food Stamps
258

When is Cafe Bustelo Purchased?

day of week
Sun
15.7%
Mon
13.9%
Tue
12.4%
Wed
13.2%
Thu
11.9%
Fri
14.7%
Sat
18.3%
time of day
Morning
16.0%
Noon
17.3%
Afternoon
32.0%
Evening
27.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cafe Bustelo consumers purchase?

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Why do Cafe Bustelo consumers try new brands?

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Where do Cafe Bustelo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cafe Bustelo Target Market

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Who actually buys Cafe Bustelo? Do these consumers match the intended target market of Cafe Bustelo?

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What motivates the target market to purchase Cafe Bustelo?

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What other target market should Cafe Bustelo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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