We targeted panelists who purchase Cake Mate by using their receipt data, then surveyed these panelists to understand why they purchase Cake Mate.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Cake Mate item
I was upset that I was supposed to have bought tips and I had to decorate the cake with no tips. It should at least come with one tip.
Loks like it will work well
It was a great candle and went well with my sons birthday cake.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Cake Mate purchase. Collect data while the Cake Mate purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cake Mate consumers stop purchasing Cake Mate items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.