Survey Cake Mate Consumers

Accelerate your consumer research by segmenting and surveying Cake Mate consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cake Mate by using their receipt data, then surveyed these panelists to understand why they purchase Cake Mate.

Cake Mate Impulse Purchases

Did you decide to purchase Cake Mate while at the store?

Yes

35%

See survey data about other brands these panelists purchase:

Retailer Affinity
Duncan Hines 21.4x
Betty Crocker 13.4x
Pillsbury 7.4x
Farmers Market 5.3x

Cake Mate Brand Loyalty

If the Cake Mate item was out of stock, what would you have done?
6% Avg: 28%
Purchased another brand
57% Avg: 31%

Gone to another store to purchase it

26% Avg: 19%

Waited until my next trip to the same store

8% Avg: 21%

Bought a similar Cake Mate item

Cake Mate Consumer Rating

Rating:

8.7

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cake Mate.
Learn More

Cake Mate Consumer Reviews

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I was upset that I was supposed to have bought tips and I had to decorate the cake with no tips. It should at least come with one tip.

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Loks like it will work well

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It was a great candle and went well with my sons birthday cake.

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Cake Mate Brand Associations

quality
easy
cake
cakes
cheap
party
birthday
baking
value
time
affordable
sprinkles
cream
use
ice
available
colorful
food
brand
cute
great
candles
reliable
fun
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Get Rapid Results

Accelerate Your Research

Contact us to survey real Cake Mate consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cake Mate purchase. Collect data while the Cake Mate purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cake Mate consumers stop purchasing Cake Mate items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cake Mate Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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