Survey Cal Fruit Consumers

Accelerate your consumer research by segmenting and surveying Cal Fruit consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cal Fruit by using their receipt data, then surveyed these panelists to understand why they purchase Cal Fruit.

Cal Fruit Impulse Purchases

Did you decide to purchase Cal Fruit while at the store?



See survey data about other brands these panelists purchase:

Retailer Affinity
Farmers Market 9.3x
Marketside 7.0x
Generic Pma 5.0x

Cal Fruit Brand Loyalty

If the Cal Fruit item was out of stock, what would you have done?
15% Avg: 28%
Purchased another brand
50% Avg: 31%

Gone to another store to purchase it

14% Avg: 19%

Waited until my next trip to the same store

19% Avg: 21%

Bought a similar Cal Fruit item

Cal Fruit Consumer Rating



Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cal Fruit.
Learn More

Cal Fruit Consumer Reviews

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My kids love strawberries and these stay fresh and are the sweetest ever.

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They're good, just always have a few bad ones in the carton.

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They go bad too quickly :(

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Cal Fruit Brand Associations

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Get Rapid Results

Accelerate Your Research

Contact us to survey real Cal Fruit consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cal Fruit purchase. Collect data while the Cal Fruit purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cal Fruit consumers stop purchasing Cal Fruit items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cal Fruit Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.

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