Camellia Consumer Insights

Who buys Camellia? Camellia consumers are generally very low income, African American, and senior age. Camellia consumers are more likely to purchase Camellia during larger pantry stocking trips. Brands such as Sunny Meadow, Borden, and Hillshire Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Camellia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Camellia Consumer Demographics

demographic
index
Female
98
Male
120
<24
144
25-34
90
35-44
92
45-54
95
55-64
146
65+
168
African American
602
Asian
95
Caucasian
88
Hispanic
13
demographic
index
Has Kids
88
No Kids
128
- $20k
126
$20k-40k
101
$40k-60k
125
$60k-80k
94
$80k-100k
70
$100k-125k
119
$125k +
65
No College
136
College
99
Adv. Degree
63

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Camellia Basket Affinity & Size

brand
basket affinity
Sunny Meadow 14.5x
Borden 9.0x
Hillshire Farm 7.2x
Starkist 7.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
442

Where is Camellia Purchased?

channels
index
Club
89
Dollar
93
Food
94
Gas & Convenience
46
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.2x
Borden 2.1x
Blue Bonnet 2.0x
Ro-Tel 2.0x

How Did They Pay?

method
index
Cash
78
Credit
90
Debit
101
Food Stamps
281

When is Camellia Purchased?

day of week
Sun
17.4%
Mon
14.0%
Tue
12.7%
Wed
12.1%
Thu
9.7%
Fri
15.3%
Sat
18.7%
time of day
Morning
15.6%
Noon
22.0%
Afternoon
34.0%
Evening
23.5%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Camellia consumers purchase?

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Why do Camellia consumers try new brands?

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Where do Camellia consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Camellia Target Market

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Who actually buys Camellia? Do these consumers match the intended target market of Camellia?

Thought bubble

What motivates the target market to purchase Camellia?

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What other target market should Camellia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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