Survey Campfire Consumers

Accelerate your consumer research by segmenting and surveying Campfire consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Campfire by using their receipt data, then surveyed these panelists to understand why they purchase Campfire.

Campfire Impulse Purchases

Did you decide to purchase Campfire while at the store?

Yes

46%

See survey data about other brands these panelists purchase:

Retailer Affinity
Hershey's 8.5x
Hefty 5.7x
Bar-S 5.5x
French's 5.1x

Campfire Brand Loyalty

If the Campfire item was out of stock, what would you have done?
12% Avg: 28%
Purchased another brand
51% Avg: 31%

Gone to another store to purchase it

23% Avg: 19%

Waited until my next trip to the same store

11% Avg: 21%

Bought a similar Campfire item

Campfire Consumer Rating

Rating:

8.7

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Campfire.
Learn More

Campfire Consumer Reviews

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This was the first time I tried the large marshmallows. They were too big. Will stick with the original size.

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It's good quality marshmallows that taste good.

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Great for s'mores. Easier for kids to use!! :$

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Campfire Brand Associations

marshmallows
great
s'mores
quality
yummy
smores
brand
fun
camping
yum
taste
tasty
price
summer
before
big
like
soft
affordable
kids
size
dependable
made
value
similar
huge
sure
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Campfire consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Campfire purchase. Collect data while the Campfire purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Campfire consumers stop purchasing Campfire items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Campfire Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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