Cantu Consumer Insights

Who buys Cantu? Cantu consumers are generally lower income, African American, and adolescent age. Cantu consumers are more likely to purchase Cantu during larger pantry stocking trips. Brands such as Dove, Goya, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Cantu Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
14.7%
Total Basket $ (median)
$40.64

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cantu Consumer Demographics

demographic
index
Female
100
Male
96
<24
144
25-34
122
35-44
103
45-54
76
55-64
70
65+
59
African American
1150
Asian
43
Caucasian
35
Hispanic
135
demographic
index
Has Kids
109
No Kids
81
- $20k
150
$20k-40k
167
$40k-60k
118
$60k-80k
76
$80k-100k
65
$100k-125k
59
$125k +
60
No College
92
College
101
Adv. Degree
104

Understand Cantu Consumer Behavior

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Cantu Basket Affinity & Size

brand
basket affinity
Dove 12.9x
Goya 11.9x
TRESemme 9.8x
Secret 7.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
222

Where is Cantu Purchased?

channels
index
Beauty
82
Dollar
144
Drug
151
Food
1
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Sunny Meadow 1.6x
Gain 1.6x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
115
Credit
64
Debit
129
Food Stamps
97

When is Cantu Purchased?

day of week
Sun
16.0%
Mon
12.4%
Tue
12.8%
Wed
9.4%
Thu
14.1%
Fri
15.2%
Sat
20.3%
time of day
Morning
11.8%
Noon
13.0%
Afternoon
30.5%
Evening
34.4%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cantu consumers purchase?

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Why do Cantu consumers try new brands?

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Where do Cantu consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cantu Target Market

Arrow and target

Who actually buys Cantu? Do these consumers match the intended target market of Cantu?

Thought bubble

What motivates the target market to purchase Cantu?

magnifying glass

What other target market should Cantu look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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