We targeted panelists who purchase Cape Cod (Snacks) by using their receipt data, then surveyed these panelists to understand why they purchase Cape Cod (Snacks).
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Cape Cod (Snacks) item
We love to eat with or a side dish.
The best kettle chip in the market
These Cape Cod chips are by far my absolute favorite snack! I love that they come in 40% less fat so I don't feel guilty eating/enjoying them! They are delicious!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Cape Cod (Snacks) purchase. Collect data while the Cape Cod (Snacks) purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cape Cod (Snacks) consumers stop purchasing Cape Cod (Snacks) items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.