Survey Captain Morgan Consumers

Accelerate your consumer research by segmenting and surveying Captain Morgan consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Captain Morgan by using their receipt data, then surveyed these panelists to understand why they purchase Captain Morgan.

Captain Morgan Impulse Purchases

Did you decide to purchase Captain Morgan while at the store?

Yes

21%

See survey data about other brands these panelists purchase:

Retailer Affinity
Bud Light 11.2x
Coca-Cola Zero 9.6x
Diet Coke 7.3x
Dannon Oikos 6.7x

Captain Morgan Brand Loyalty

If the Captain Morgan item was out of stock, what would you have done?
21% Avg: 28%
Purchased another brand
30% Avg: 31%

Gone to another store to purchase it

18% Avg: 19%

Waited until my next trip to the same store

29% Avg: 21%

Bought a similar Captain Morgan item

Captain Morgan Consumer Rating

Rating:

9.2

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Captain Morgan.
Learn More

Captain Morgan Consumer Reviews

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Perfect blend and easy to prepare. Makes me feel like on vacation or my fav restaurant having a piƱa colada,

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Very good and it's enough for 2 people. Love the price!

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Mixes easily, just sweet enough. Perfect with a bit of seltzer and a splash of my favorite juice

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Captain Morgan Brand Associations

delicious
rum
taste
great
yummy
best
smooth
fun
tasty
drinks
alcohol
quality
yum
summer
love
fruity
coconut
refreshing
captain
easy
times
coke
morgan
favorite
tastes
price
booze
holiday
stuff
flavor
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Captain Morgan consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Captain Morgan purchase. Collect data while the Captain Morgan purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Captain Morgan consumers stop purchasing Captain Morgan items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Captain Morgan Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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