We targeted panelists who purchase Captain Morgan by using their receipt data, then surveyed these panelists to understand why they purchase Captain Morgan.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Captain Morgan item
Perfect blend and easy to prepare. Makes me feel like on vacation or my fav restaurant having a piña colada,
Very good and it's enough for 2 people. Love the price!
Mixes easily, just sweet enough. Perfect with a bit of seltzer and a splash of my favorite juice
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Captain Morgan purchase. Collect data while the Captain Morgan purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Captain Morgan consumers stop purchasing Captain Morgan items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.