Carnation Consumer Insights

Who buys Carnation? Carnation consumers are generally very low income, African American, and senior age. Carnation consumers are more likely to purchase Carnation during larger pantry stocking trips. Brands such as Domino, Cool Whip, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Carnation Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.2%
Total Basket $ (median)
$48.08

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Carnation Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
98
35-44
94
45-54
102
55-64
115
65+
126
African American
204
Asian
152
Caucasian
80
Hispanic
167
demographic
index
Has Kids
97
No Kids
107
- $20k
116
$20k-40k
111
$40k-60k
105
$60k-80k
100
$80k-100k
94
$100k-125k
87
$125k +
86
No College
104
College
100
Adv. Degree
94

Understand Carnation Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Carnation Basket Affinity & Size

brand
basket affinity
Domino 8.1x
Cool Whip 7.8x
Swanson 6.6x
Duncan Hines 5.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
442

Where is Carnation Purchased?

channels
index
Club
115
Dollar
64
Drug
42
Food
138
Gas & Convenience
9
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Post Honey Bunches Of Oats 1.3x
French's 1.3x
Libby's 1.3x

How Did They Pay?

method
index
Cash
104
Credit
90
Debit
97
Food Stamps
183

When is Carnation Purchased?

day of week
Sun
15.9%
Mon
13.3%
Tue
13.1%
Wed
13.3%
Thu
12.1%
Fri
14.7%
Sat
17.6%
time of day
Morning
15.8%
Noon
17.2%
Afternoon
34.2%
Evening
26.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Carnation consumers purchase?

check mark

Why do Carnation consumers try new brands?

check mark

Where do Carnation consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Carnation Target Market

Arrow and target

Who actually buys Carnation? Do these consumers match the intended target market of Carnation?

Thought bubble

What motivates the target market to purchase Carnation?

magnifying glass

What other target market should Carnation look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us