Survey Cascade Consumers

Accelerate your consumer research by segmenting and surveying Cascade consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cascade by using their receipt data, then surveyed these panelists to understand why they purchase Cascade.

Cascade Impulse Purchases

Did you decide to purchase Cascade while at the store?



See survey data about other brands these panelists purchase:

Retailer Affinity
Tide 6.5x
Dawn 6.3x
Bounty 5.9x
Charmin 5.5x

Cascade Brand Loyalty

If the Cascade item was out of stock, what would you have done?
21% Avg: 28%
Purchased another brand
26% Avg: 31%

Gone to another store to purchase it

28% Avg: 19%

Waited until my next trip to the same store

23% Avg: 21%

Bought a similar Cascade item

Cascade Consumer Rating



Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cascade.
Learn More

Cascade Consumer Reviews

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I just really like it

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Last time I bought the finish dishwasher tablets and I had to rewash my dishes almost every time! Never again will this woman buy anything but Cascade!

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This gel usually gets my dishes clean. It works better than the cascade powder and is more cost efficient than the individual capsules.

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Cascade Brand Associations

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Get Rapid Results

Accelerate Your Research

Contact us to survey real Cascade consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cascade purchase. Collect data while the Cascade purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cascade consumers stop purchasing Cascade items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cascade Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.

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