Cat's Pride Consumer Insights

Who buys Cat's Pride? Cat's Pride consumers are generally lower income, Caucasian, and older age. Cat's Pride consumers are more likely to purchase Cat's Pride during larger pantry stocking trips. Brands such as Purina Friskies, Gold Peak, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Cat's Pride Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
12.5%
Total Basket $ (median)
$51.91

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cat's Pride Consumer Demographics

demographic
index
Female
101
Male
86
<24
76
25-34
72
35-44
91
45-54
121
55-64
182
65+
138
African American
37
Asian
23
Caucasian
119
Hispanic
47
demographic
index
Has Kids
77
No Kids
152
- $20k
106
$20k-40k
136
$40k-60k
113
$60k-80k
98
$80k-100k
93
$100k-125k
86
$125k +
51
No College
129
College
95
Adv. Degree
89

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Cat's Pride Basket Affinity & Size

brand
basket affinity
Purina Friskies 20.9x
Gold Peak 6.7x
Arm & Hammer 6.6x
Chef Boyardee 3.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
363

Where is Cat's Pride Purchased?

channels
index
Club
1
Dollar
270
Drug
17
Food
125
Gas & Convenience
8
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Maxwell House 1.6x
Totino's Party Pizza 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
109
Food Stamps
59

When is Cat's Pride Purchased?

day of week
Sun
16.3%
Mon
11.9%
Tue
11.8%
Wed
11.6%
Thu
12.8%
Fri
16.0%
Sat
19.5%
time of day
Morning
15.7%
Noon
17.6%
Afternoon
34.8%
Evening
25.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cat's Pride consumers purchase?

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Why do Cat's Pride consumers try new brands?

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Where do Cat's Pride consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cat's Pride Target Market

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Who actually buys Cat's Pride? Do these consumers match the intended target market of Cat's Pride?

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What motivates the target market to purchase Cat's Pride?

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What other target market should Cat's Pride look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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