Survey ChapStick Consumers

Accelerate your consumer research by segmenting and surveying ChapStick consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase ChapStick by using their receipt data, then surveyed these panelists to understand why they purchase ChapStick.

ChapStick Impulse Purchases

Did you decide to purchase ChapStick while at the store?

Yes

30%

See survey data about other brands these panelists purchase:

Retailer Affinity
Secret 5.1x
Oral-B 4.7x
CoverGirl 4.4x
Suave 4.3x

ChapStick Brand Loyalty

If the ChapStick item was out of stock, what would you have done?
48% Avg: 28%
Purchased another brand
11% Avg: 31%

Gone to another store to purchase it

26% Avg: 19%

Waited until my next trip to the same store

13% Avg: 21%

Bought a similar ChapStick item

ChapStick Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of ChapStick.
Learn More

ChapStick Consumer Reviews

opening quotation mark

It could stand to be a little bit more moisturizing. It doesn't last very long.

closing quotation mark
opening quotation mark

I love how my lips feel.

closing quotation mark
opening quotation mark

Smell just like the flavors say cupcakes and truffles.

closing quotation mark

ChapStick Brand Associations

lips
great
reliable
smooth
soft
quality
lip
chapped
works
classic
cheap
moisturizing
brand
love
chapstick
care
stuff
favorite
awesome
soothing
trust
best
smell
affordable
dry
balm
price
free
from
healthy
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real ChapStick consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a ChapStick purchase. Collect data while the ChapStick purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why ChapStick consumers stop purchasing ChapStick items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our ChapStick Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout