We targeted panelists who purchase Charleston Chew by using their receipt data, then surveyed these panelists to understand why they purchase Charleston Chew.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Charleston Chew item
It is an original product that I enjoy when at the movies.
I love Charleston Chews. I have bought them since I was little - they used to sell them at the pool. They are so satisfying and have just the right amount of chocolate and "chewy" insides.
Vanilla inside chocolate outside is the best!!!!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Charleston Chew purchase. Collect data while the Charleston Chew purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Charleston Chew consumers stop purchasing Charleston Chew items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.