Survey Charmin Consumers

Accelerate your consumer research by segmenting and surveying Charmin consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Charmin by using their receipt data, then surveyed these panelists to understand why they purchase Charmin.

Charmin Impulse Purchases

Did you decide to purchase Charmin while at the store?

Yes

15%

See survey data about other brands these panelists purchase:

Retailer Affinity
Bounty 12.8x
Puffs 7.7x
Cascade 5.9x
Tide 5.2x

Charmin Brand Loyalty

If the Charmin item was out of stock, what would you have done?
20% Avg: 28%
Purchased another brand
25% Avg: 31%

Gone to another store to purchase it

27% Avg: 19%

Waited until my next trip to the same store

25% Avg: 21%

Bought a similar Charmin item

Charmin Consumer Rating

Rating:

9.3

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Charmin.
Learn More

Charmin Consumer Reviews

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I purchased this item for a relative

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Soft, has always been satisfy with the product and will remind a happy costumer.

closing quotation mark
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Soft, thick and best choice out there

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Charmin Brand Associations

soft
quality
strong
toilet
paper
softness
thick
brand
great
reliable
clean
durable
economical
butt
quilted
value
tissue
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Charmin consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Charmin purchase. Collect data while the Charmin purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Charmin consumers stop purchasing Charmin items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Charmin Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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