Charmin Ultra Soft Consumer Insights

Who buys Charmin Ultra Soft? Charmin Ultra Soft consumers are generally very high income, Asian, and senior age. Charmin Ultra Soft consumers are more likely to purchase Charmin Ultra Soft during larger pantry stocking trips. Brands such as Bounty, Cascade, and Tide also tend to be purchased in the same trip. Sample consumer insights data below.

Charmin Ultra Soft Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.88
% of Basket $ (median)
16.8%
Total Basket $ (median)
$112.34

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Charmin Ultra Soft Consumer Demographics

demographic
index
Female
98
Male
118
<24
90
25-34
86
35-44
99
45-54
100
55-64
122
65+
188
African American
68
Asian
185
Caucasian
93
Hispanic
103
demographic
index
Has Kids
92
No Kids
117
- $20k
80
$20k-40k
74
$40k-60k
91
$60k-80k
89
$80k-100k
109
$100k-125k
115
$125k +
156
No College
75
College
101
Adv. Degree
126

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Charmin Ultra Soft Basket Affinity & Size

brand
basket affinity
Bounty 23.6x
Cascade 10.2x
Tide 9.1x
Kleenex 8.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
249

Where is Charmin Ultra Soft Purchased?

channels
index
Club
530
Dollar
69
Drug
176
Food
78
Gas & Convenience
4
Mass
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.3x
Listerine 1.3x
Dannon Oikos 1.3x
Bounty 1.3x

How Did They Pay?

method
index
Cash
70
Credit
125
Debit
102
Food Stamps
24

When is Charmin Ultra Soft Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
12.1%
Wed
11.7%
Thu
11.9%
Fri
15.2%
Sat
19.6%
time of day
Morning
14.3%
Noon
22.1%
Afternoon
38.2%
Evening
22.5%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Charmin Ultra Soft consumers purchase?

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Why do Charmin Ultra Soft consumers try new brands?

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Where do Charmin Ultra Soft consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Charmin Ultra Soft Target Market

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Who actually buys Charmin Ultra Soft? Do these consumers match the intended target market of Charmin Ultra Soft?

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What motivates the target market to purchase Charmin Ultra Soft?

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What other target market should Charmin Ultra Soft look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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