Chattem Consumer Insights

Who buys Chattem? Chattem consumers are generally slightly higher income, Caucasian, and upper middle age. Chattem consumers are more likely to purchase Chattem during larger pantry stocking trips. Brands such as Scott, Ziploc, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Chattem Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.99
% of Basket $ (median)
35.7%
Total Basket $ (median)
$50.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chattem Consumer Demographics

demographic
index
Female
98
Male
123
<24
102
25-34
89
35-44
88
45-54
133
55-64
120
65+
68
African American
103
Asian
84
Caucasian
106
Hispanic
78
demographic
index
Has Kids
84
No Kids
136
- $20k
77
$20k-40k
90
$40k-60k
105
$60k-80k
95
$80k-100k
114
$100k-125k
103
$125k +
110
No College
68
College
100
Adv. Degree
140

Understand Chattem Consumer Behavior

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Chattem Basket Affinity & Size

brand
basket affinity
Scott 9.5x
Ziploc 9.3x
Oral-B 8.1x
Cottonelle 7.6x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
219

Where is Chattem Purchased?

channels
index
Drug
477
Food
4
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Lean Cuisine 1.5x
Puffs 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
89
Credit
102
Debit
104
Food Stamps
25

When is Chattem Purchased?

day of week
Sun
15.4%
Mon
13.1%
Tue
12.4%
Wed
13.8%
Thu
12.9%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.5%
Afternoon
34.4%
Evening
26.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chattem consumers purchase?

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Why do Chattem consumers try new brands?

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Where do Chattem consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chattem Target Market

Arrow and target

Who actually buys Chattem? Do these consumers match the intended target market of Chattem?

Thought bubble

What motivates the target market to purchase Chattem?

magnifying glass

What other target market should Chattem look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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