Checkers and Rally's Consumer Insights

Who buys Checkers and Rally's? Checkers and Rally's consumers are generally very low income, African American, and adolescent age. Checkers and Rally's consumers are more likely to purchase Checkers and Rally's during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Checkers and Rally's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.28

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  • Recent demographic data

Checkers and Rally's Consumer Demographics

demographic
index
Female
100
Male
104
<24
141
25-34
129
35-44
92
45-54
83
55-64
87
65+
59
African American
228
Asian
48
Caucasian
103
Hispanic
72
demographic
index
Has Kids
105
No Kids
89
- $20k
164
$20k-40k
131
$40k-60k
119
$60k-80k
103
$80k-100k
76
$100k-125k
71
$125k +
37
No College
139
College
96
Adv. Degree
74

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Checkers and Rally's Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.2x
Red Baron 6.3x
Armour 5.9x
Kelloggs Pop Tarts 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
505

Where is Checkers and Rally's Purchased?

channels
index
Dollar
307
Food
62
Gas & Convenience
5
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.8x
Sunbeam 1.7x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
76
Credit
81
Debit
104
Food Stamps
327

When is Checkers and Rally's Purchased?

day of week
Sun
19.8%
Mon
13.3%
Tue
11.3%
Wed
11.1%
Thu
11.0%
Fri
15.0%
Sat
18.6%
time of day
Morning
11.8%
Noon
14.2%
Afternoon
36.8%
Evening
30.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Checkers and Rally's consumers purchase?

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Why do Checkers and Rally's consumers try new brands?

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Where do Checkers and Rally's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Checkers and Rally's Target Market

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Who actually buys Checkers and Rally's? Do these consumers match the intended target market of Checkers and Rally's?

Thought bubble

What motivates the target market to purchase Checkers and Rally's?

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What other target market should Checkers and Rally's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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