Cheetos Consumer Insights
Who buys Cheetos? Cheetos consumers are generally very low income, Hispanic, and adolescent age. Cheetos consumers are more likely to purchase Cheetos during larger pantry stocking trips. Brands such as Fritos, Doritos, and Ruffles also tend to be purchased in the same trip. Sample consumer insights data below.
Cheetos Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
101
|
| Male |
93
|
| <24 |
138
|
| 25-34 |
101
|
| 35-44 |
100
|
| 45-54 |
95
|
| 55-64 |
92
|
| 65+ |
96
|
| African American |
131
|
| Asian |
124
|
| Caucasian |
88
|
| Hispanic |
168
|
| Has Kids |
105
|
| No Kids |
88
|
| - $20k |
123
|
| $20k-40k |
119
|
| $40k-60k |
103
|
| $60k-80k |
99
|
| $80k-100k |
94
|
| $100k-125k |
85
|
| $125k + |
77
|
| No College |
118
|
| College |
99
|
| Adv. Degree |
83
|
Understand Cheetos Consumer Behavior
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| Beauty |
1
|
| Club |
77
|
| Dollar |
268
|
| Drug |
60
|
| Food |
122
|
| Gas & Convenience |
151
|
| Mass |
87
|
| Ruffles | 1.2x |
| Hawaiian Punch | 1.2x |
| Kelloggs Frosted Flakes | 1.2x |
| Powerade | 1.2x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Cheetos consumers purchase?
Why do Cheetos consumers try new brands?
Where do Cheetos consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Cheetos Target Market
Who actually buys Cheetos? Do these consumers match the intended target market of Cheetos?
What motivates the target market to purchase Cheetos?
What other target market should Cheetos look at?
Which other brands have a similar target market?
