Cheetos Mix Ups Consumer Insights

Who buys Cheetos Mix Ups? Cheetos Mix Ups consumers are generally very low income, Asian, and young adult age. Cheetos Mix Ups consumers are more likely to purchase Cheetos Mix Ups during larger pantry stocking trips. Brands such as Fritos, Bar-S, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Cheetos Mix Ups Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.3%
Total Basket $ (median)
$47.32

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  • Behavioral data
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  • Recent demographic data

Cheetos Mix Ups Consumer Demographics

demographic
index
Female
100
Male
100
<24
102
25-34
118
35-44
95
45-54
95
55-64
88
65+
75
African American
108
Asian
162
Caucasian
93
Hispanic
96
demographic
index
Has Kids
103
No Kids
92
- $20k
139
$20k-40k
116
$40k-60k
110
$60k-80k
105
$80k-100k
86
$100k-125k
88
$125k +
55
No College
116
College
102
Adv. Degree
72

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Cheetos Mix Ups Basket Affinity & Size

brand
basket affinity
Fritos 8.4x
Bar-S 4.4x
Totino's Party Pizza 4.4x
Kool-Aid 4.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
359

Where is Cheetos Mix Ups Purchased?

channels
index
Club
1
Dollar
135
Drug
53
Food
126
Gas & Convenience
94
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Kelloggs Froot Loops 1.6x
Jack Link's 1.6x
Kool-Aid 1.6x

How Did They Pay?

method
index
Cash
122
Credit
91
Debit
88
Food Stamps
183

When is Cheetos Mix Ups Purchased?

day of week
Sun
15.9%
Mon
12.8%
Tue
11.9%
Wed
12.1%
Thu
12.3%
Fri
16.6%
Sat
18.5%
time of day
Morning
13.2%
Noon
15.3%
Afternoon
32.2%
Evening
30.7%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cheetos Mix Ups consumers purchase?

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Why do Cheetos Mix Ups consumers try new brands?

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Where do Cheetos Mix Ups consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cheetos Mix Ups Target Market

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Who actually buys Cheetos Mix Ups? Do these consumers match the intended target market of Cheetos Mix Ups?

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What motivates the target market to purchase Cheetos Mix Ups?

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What other target market should Cheetos Mix Ups look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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