Survey Cheez-It Consumers

Accelerate your consumer research by segmenting and surveying Cheez-It consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cheez-It by using their receipt data, then surveyed these panelists to understand why they purchase Cheez-It.

Cheez-It Impulse Purchases

Did you decide to purchase Cheez-It while at the store?

Yes

31%

See survey data about other brands these panelists purchase:

Retailer Affinity
Pepperidge Farm Goldfish 4.2x
Nabisco Wheat Thins 4.1x
Quaker Chewy 4.0x
Nabisco Ritz 3.9x

Cheez-It Brand Loyalty

If the Cheez-It item was out of stock, what would you have done?
42% Avg: 28%
Purchased another brand
14% Avg: 31%

Gone to another store to purchase it

26% Avg: 19%

Waited until my next trip to the same store

16% Avg: 21%

Bought a similar Cheez-It item

Cheez-It Consumer Rating

Rating:

9.3

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cheez-It.
Learn More

Cheez-It Consumer Reviews

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Its ok, just a little bit salty

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My daughter eats it for her snack at school.

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This is the only brand that is not greasy

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Cheez-It Brand Associations

yummy
snack
cheesy
yum
kids
quality
tasty
crackers
taste
flavor
great
cheese
snacks
crunchy
cracker
love
best
favorite
new
brand
wanted
crisp
fresh
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Cheez-It consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cheez-It purchase. Collect data while the Cheez-It purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cheez-It consumers stop purchasing Cheez-It items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cheez-It Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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