Chef Boyardee Consumer Insights
Who buys Chef Boyardee? Chef Boyardee consumers are generally very low income, African American, and adolescent age. Chef Boyardee consumers are more likely to purchase Chef Boyardee during larger pantry stocking trips. Brands such as Maruchan Ramen, Hunt's Snack Pack, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.
Chef Boyardee Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
101
|
| Male |
94
|
| <24 |
114
|
| 25-34 |
103
|
| 35-44 |
108
|
| 45-54 |
97
|
| 55-64 |
69
|
| 65+ |
62
|
| African American |
115
|
| Asian |
58
|
| Caucasian |
103
|
| Hispanic |
108
|
| Has Kids |
112
|
| No Kids |
72
|
| - $20k |
126
|
| $20k-40k |
123
|
| $40k-60k |
110
|
| $60k-80k |
96
|
| $80k-100k |
92
|
| $100k-125k |
86
|
| $125k + |
62
|
| No College |
128
|
| College |
98
|
| Adv. Degree |
75
|
Understand Chef Boyardee Consumer Behavior
Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers
| Maruchan Ramen | 6.1x |
| Hunt's Snack Pack | 5.3x |
| Totino's Pizza Rolls | 5.0x |
| Totino's Party Pizza | 4.9x |
| Urgent Need (1-2 Items) |
2
|
| Express Lane (3-10 Items) |
24
|
| Fill Up (11-20 Items) |
120
|
| Pantry Stocking (21+ Items) |
568
|
| Club |
50
|
| Dollar |
119
|
| Drug |
18
|
| Food |
111
|
| Gas & Convenience |
4
|
| Mass |
118
|
| Hawaiian Punch | 1.5x |
| Totino's Pizza Rolls | 1.5x |
| Totino's Party Pizza | 1.5x |
| Sunbeam | 1.4x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Chef Boyardee consumers purchase?
Why do Chef Boyardee consumers try new brands?
Where do Chef Boyardee consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Chef Boyardee Target Market
Who actually buys Chef Boyardee? Do these consumers match the intended target market of Chef Boyardee?
What motivates the target market to purchase Chef Boyardee?
What other target market should Chef Boyardee look at?
Which other brands have a similar target market?
