Chobani 0% Consumer Insights

Who buys Chobani 0%? Chobani 0% consumers are generally very high income, Caucasian, and older age. Chobani 0% consumers are more likely to purchase Chobani 0% during larger pantry stocking trips. Brands such as Arnold, Perdue, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Chobani 0% Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.48

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chobani 0% Consumer Demographics

demographic
index
Female
98
Male
115
<24
74
25-34
100
35-44
96
45-54
103
55-64
117
65+
107
African American
74
Asian
68
Caucasian
105
Hispanic
93
demographic
index
Has Kids
93
No Kids
116
- $20k
74
$20k-40k
66
$40k-60k
93
$60k-80k
90
$80k-100k
116
$100k-125k
128
$125k +
145
No College
56
College
101
Adv. Degree
147

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Chobani 0% Basket Affinity & Size

brand
basket affinity
Arnold 5.2x
Perdue 5.1x
Dannon Danimals 5.1x
Weight Watchers Smart Ones 4.8x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
519

Where is Chobani 0% Purchased?

channels
index
Club
0
Dollar
6
Drug
11
Food
164
Gas & Convenience
8
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.6x
Dannon Oikos 1.6x
Goya 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
89
Credit
120
Debit
91
Food Stamps
69

When is Chobani 0% Purchased?

day of week
Sun
21.0%
Mon
14.1%
Tue
12.4%
Wed
10.7%
Thu
11.2%
Fri
13.1%
Sat
17.4%
time of day
Morning
15.1%
Noon
17.1%
Afternoon
34.8%
Evening
26.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chobani 0% consumers purchase?

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Why do Chobani 0% consumers try new brands?

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Where do Chobani 0% consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chobani 0% Target Market

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Who actually buys Chobani 0%? Do these consumers match the intended target market of Chobani 0%?

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What motivates the target market to purchase Chobani 0%?

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What other target market should Chobani 0% look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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