We targeted panelists who purchase Chobani Simply 100 by using their receipt data, then surveyed these panelists to understand why they purchase Chobani Simply 100.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Chobani Simply 100 item
Totally changed my mind about Greek yogurt very tasty
Great tasting yogurt. High in protein, lower in sugar than most brands
The 100 cal. yogurt had a weird taste.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Chobani Simply 100 purchase. Collect data while the Chobani Simply 100 purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Chobani Simply 100 consumers stop purchasing Chobani Simply 100 items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.