Citrus Magic Consumer Insights

Who buys Citrus Magic? Citrus Magic consumers are generally very high income, Caucasian, and older age. Citrus Magic consumers are more likely to purchase Citrus Magic during larger pantry stocking trips. Brands such as Febreze, Arm & Hammer, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Citrus Magic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
6.5%
Total Basket $ (median)
$60.32

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Citrus Magic Consumer Demographics

demographic
index
Female
100
Male
103
<24
101
25-34
83
35-44
91
45-54
124
55-64
139
65+
109
African American
79
Asian
102
Caucasian
104
Hispanic
73
demographic
index
Has Kids
87
No Kids
128
- $20k
103
$20k-40k
106
$40k-60k
100
$60k-80k
83
$80k-100k
80
$100k-125k
103
$125k +
133
No College
106
College
96
Adv. Degree
111

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Citrus Magic Basket Affinity & Size

brand
basket affinity
Febreze 16.0x
Arm & Hammer 12.7x
Purina Friskies 8.7x
Clorox 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
362

Where is Citrus Magic Purchased?

channels
index
Drug
60
Food
53
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.5x
Arizona (Beverage) 1.4x
Cascade 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
80
Credit
105
Debit
113
Food Stamps
50

When is Citrus Magic Purchased?

day of week
Sun
19.8%
Mon
11.7%
Tue
11.2%
Wed
10.7%
Thu
11.6%
Fri
16.0%
Sat
19.0%
time of day
Morning
16.2%
Noon
17.2%
Afternoon
33.9%
Evening
25.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Citrus Magic consumers purchase?

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Why do Citrus Magic consumers try new brands?

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Where do Citrus Magic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Citrus Magic Target Market

Arrow and target

Who actually buys Citrus Magic? Do these consumers match the intended target market of Citrus Magic?

Thought bubble

What motivates the target market to purchase Citrus Magic?

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What other target market should Citrus Magic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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