Clamato Consumer Insights
Who buys Clamato? Clamato consumers are generally lower income, Hispanic, and adolescent age. Clamato consumers are more likely to purchase Clamato during larger pantry stocking trips. Brands such as Bud Light, V8, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.
Clamato Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
Female |
102
|
Male |
84
|
<24 |
125
|
25-34 |
115
|
35-44 |
86
|
45-54 |
108
|
55-64 |
88
|
65+ |
108
|
African American |
37
|
Asian |
42
|
Caucasian |
79
|
Hispanic |
376
|
Has Kids |
93
|
No Kids |
116
|
- $20k |
108
|
$20k-40k |
144
|
$40k-60k |
96
|
$60k-80k |
94
|
$80k-100k |
110
|
$100k-125k |
49
|
$125k + |
88
|
No College |
141
|
College |
95
|
Adv. Degree |
75
|
Understand Clamato Consumer Behavior
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Club |
146
|
Dollar |
64
|
Drug |
17
|
Food |
124
|
Gas & Convenience |
39
|
Mass |
88
|
Bud Light | 2.0x |
Monster Energy | 1.8x |
Bar-S | 1.8x |
Marlboro | 1.8x |

Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Clamato consumers purchase?

Why do Clamato consumers try new brands?

Where do Clamato consumers prefer to shop?
Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Clamato Target Market

Who actually buys Clamato? Do these consumers match the intended target market of Clamato?

What motivates the target market to purchase Clamato?

What other target market should Clamato look at?

Which other brands have a similar target market?