Classico Traditional Favorites Consumer Insights

Who buys Classico Traditional Favorites? Classico Traditional Favorites consumers are generally very high income, Caucasian, and upper middle age. Classico Traditional Favorites consumers are more likely to purchase Classico Traditional Favorites during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Classico Traditional Favorites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.5%
Total Basket $ (median)
$70.82

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Classico Traditional Favorites Consumer Demographics

demographic
index
Female
99
Male
105
<24
97
25-34
97
35-44
97
45-54
114
55-64
95
65+
90
African American
98
Asian
71
Caucasian
103
Hispanic
95
demographic
index
Has Kids
100
No Kids
100
- $20k
60
$20k-40k
81
$40k-60k
88
$60k-80k
100
$80k-100k
127
$100k-125k
113
$125k +
130
No College
74
College
104
Adv. Degree
112

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Classico Traditional Favorites Basket Affinity & Size

brand
basket affinity
Barilla 8.0x
Bertolli 6.2x
Jennie-O 5.8x
Green Giant 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
539

Where is Classico Traditional Favorites Purchased?

channels
index
Drug
35
Food
110
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.4x
General Mills Fiber One 1.4x
Lean Cuisine 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
125
Credit
92
Debit
93
Food Stamps
112

When is Classico Traditional Favorites Purchased?

day of week
Sun
19.5%
Mon
13.4%
Tue
12.9%
Wed
11.5%
Thu
11.3%
Fri
14.1%
Sat
17.3%
time of day
Morning
13.8%
Noon
18.1%
Afternoon
35.7%
Evening
26.2%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Classico Traditional Favorites consumers purchase?

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Why do Classico Traditional Favorites consumers try new brands?

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Where do Classico Traditional Favorites consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Classico Traditional Favorites Target Market

Arrow and target

Who actually buys Classico Traditional Favorites? Do these consumers match the intended target market of Classico Traditional Favorites?

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What motivates the target market to purchase Classico Traditional Favorites?

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What other target market should Classico Traditional Favorites look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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