Survey Clorox Consumers

Accelerate your consumer research by segmenting and surveying Clorox consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Clorox by using their receipt data, then surveyed these panelists to understand why they purchase Clorox.

Clorox Impulse Purchases

Did you decide to purchase Clorox while at the store?

Yes

12%

See survey data about other brands these panelists purchase:

Retailer Affinity
Lysol 9.5x
Swiffer 7.9x
Febreze 6.7x
Gain 6.6x

Clorox Brand Loyalty

If the Clorox item was out of stock, what would you have done?
32% Avg: 28%
Purchased another brand
29% Avg: 31%

Gone to another store to purchase it

14% Avg: 19%

Waited until my next trip to the same store

23% Avg: 21%

Bought a similar Clorox item

Clorox Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Clorox.
Learn More

Clorox Consumer Reviews

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This is a good cleaner use it all the time

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Works well on stains and also on mildew between shower tiles

closing quotation mark
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Buying Becouse is less chemicals

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Clorox Brand Associations

clean
quality
works
great
bleach
effective
white
use
well
cleans
dependable
cleaning
stain
clothes
best
fresh
stains
safe
brand
reliable
bright
clorox
cleaner
smells
awesome
laundry
green
easy
trust
whites
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Clorox consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Clorox purchase. Collect data while the Clorox purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Clorox consumers stop purchasing Clorox items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Clorox Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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