C&H Consumer Insights
Who buys C&H? C&H consumers are generally very low income, Asian, and adolescent age. C&H consumers are more likely to purchase C&H during larger pantry stocking trips. Brands such as Nestle, Oroweat, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.
C&H Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
99
|
| Male |
111
|
| <24 |
140
|
| 25-34 |
103
|
| 35-44 |
97
|
| 45-54 |
88
|
| 55-64 |
110
|
| 65+ |
136
|
| African American |
61
|
| Asian |
285
|
| Caucasian |
76
|
| Hispanic |
145
|
| Has Kids |
99
|
| No Kids |
102
|
| - $20k |
133
|
| $20k-40k |
111
|
| $40k-60k |
101
|
| $60k-80k |
94
|
| $80k-100k |
92
|
| $100k-125k |
89
|
| $125k + |
90
|
| No College |
112
|
| College |
102
|
| Adv. Degree |
75
|
Understand C&H Consumer Behavior
Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers
| Club |
284
|
| Dollar |
26
|
| Drug |
57
|
| Food |
112
|
| Gas & Convenience |
14
|
| Mass |
62
|
| Oroweat | 1.8x |
| Taylor Farms | 1.4x |
| Skippy | 1.4x |
| Bar-S | 1.4x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do C&H consumers purchase?
Why do C&H consumers try new brands?
Where do C&H consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the C&H Target Market
Who actually buys C&H? Do these consumers match the intended target market of C&H?
What motivates the target market to purchase C&H?
What other target market should C&H look at?
Which other brands have a similar target market?
