C&H Consumer Insights
Who buys C&H? C&H consumers are generally very low income, Asian, and adolescent age. C&H consumers are more likely to purchase C&H during larger pantry stocking trips. Brands such as Nestle, Oroweat, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.
C&H Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
Female |
99
|
Male |
111
|
<24 |
140
|
25-34 |
103
|
35-44 |
97
|
45-54 |
88
|
55-64 |
110
|
65+ |
136
|
African American |
61
|
Asian |
285
|
Caucasian |
76
|
Hispanic |
145
|
Has Kids |
99
|
No Kids |
102
|
- $20k |
133
|
$20k-40k |
111
|
$40k-60k |
101
|
$60k-80k |
94
|
$80k-100k |
92
|
$100k-125k |
89
|
$125k + |
90
|
No College |
112
|
College |
102
|
Adv. Degree |
75
|
Understand C&H Consumer Behavior
Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers
Club |
284
|
Dollar |
26
|
Drug |
57
|
Food |
112
|
Gas & Convenience |
14
|
Mass |
62
|
Oroweat | 1.8x |
Taylor Farms | 1.4x |
Skippy | 1.4x |
Bar-S | 1.4x |

Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do C&H consumers purchase?

Why do C&H consumers try new brands?

Where do C&H consumers prefer to shop?
Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the C&H Target Market

Who actually buys C&H? Do these consumers match the intended target market of C&H?

What motivates the target market to purchase C&H?

What other target market should C&H look at?

Which other brands have a similar target market?