C&W Consumer Insights

Who buys C&W? C&W consumers are generally slightly higher income, Hispanic, and senior age. C&W consumers are more likely to purchase C&W during larger pantry stocking trips. Brands such as Birds Eye, Jennie-O, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

C&W Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.64
% of Basket $ (median)
4.2%
Total Basket $ (median)
$63.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

C&W Consumer Demographics

demographic
index
Female
99
Male
110
<24
51
25-34
117
35-44
88
45-54
94
55-64
107
65+
194
African American
30
Asian
170
Caucasian
86
Hispanic
181
demographic
index
Has Kids
98
No Kids
104
- $20k
94
$20k-40k
97
$40k-60k
97
$60k-80k
104
$80k-100k
125
$100k-125k
76
$125k +
101
No College
120
College
102
Adv. Degree
65

Understand C&W Consumer Behavior

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C&W Basket Affinity & Size

brand
basket affinity
Birds Eye 15.9x
Jennie-O 7.7x
Swanson 7.2x
Purina Friskies 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
512

Where is C&W Purchased?

channels
index
Drug
0
Food
132
Gas & Convenience
0
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.6x
Taylor Farms 1.9x
Jennie-O 1.9x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
183
Credit
65
Debit
89
Food Stamps
105

When is C&W Purchased?

day of week
Sun
16.3%
Mon
13.9%
Tue
15.0%
Wed
12.9%
Thu
11.2%
Fri
13.2%
Sat
17.4%
time of day
Morning
14.1%
Noon
16.4%
Afternoon
37.4%
Evening
25.7%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do C&W consumers purchase?

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Why do C&W consumers try new brands?

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Where do C&W consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the C&W Target Market

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Who actually buys C&W? Do these consumers match the intended target market of C&W?

Thought bubble

What motivates the target market to purchase C&W?

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What other target market should C&W look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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