We targeted panelists who purchase Coca-Cola Zero by using their receipt data, then surveyed these panelists to understand why they purchase Coca-Cola Zero.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Coca-Cola Zero item
Can I give it 10 stars?!
My vice at least 1 can a day, case at home & at work. Take my own when I go to visit others.
The flavor is great almost better than the real product.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Coca-Cola Zero purchase. Collect data while the Coca-Cola Zero purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Coca-Cola Zero consumers stop purchasing Coca-Cola Zero items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.