We targeted panelists who purchase Cocoa Krispies by using their receipt data, then surveyed these panelists to understand why they purchase Cocoa Krispies.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Cocoa Krispies item
I Only Buy Them When Daughter Is Coming To Visit
I love Rice Krispies so good!
Crispy and chocolatly. Does not get soggy like Cocoa Pebbles
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Cocoa Krispies purchase. Collect data while the Cocoa Krispies purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cocoa Krispies consumers stop purchasing Cocoa Krispies items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.