Survey Coffee-mate Consumers

Accelerate your consumer research by segmenting and surveying Coffee-mate consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Coffee-mate by using their receipt data, then surveyed these panelists to understand why they purchase Coffee-mate.

Coffee-mate Impulse Purchases

Did you decide to purchase Coffee-mate while at the store?

Yes

11%

See survey data about other brands these panelists purchase:

Retailer Affinity
Maxwell House 4.1x
Dannon Danimals 3.7x
International Delight 3.2x
Yoplait Go-Gurt 3.1x

Coffee-mate Brand Loyalty

If the Coffee-mate item was out of stock, what would you have done?
22% Avg: 28%
Purchased another brand
22% Avg: 31%

Gone to another store to purchase it

28% Avg: 19%

Waited until my next trip to the same store

26% Avg: 21%

Bought a similar Coffee-mate item

Coffee-mate Consumer Rating

Rating:

9.4

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Coffee-mate.
Learn More

Coffee-mate Consumer Reviews

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I think it is really the best creamer out there

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Delisous! Not to sweet ... not a fan of the hydrogenated oil though...

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I prefer this brand over others I have tried

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Coffee-mate Brand Associations

yummy
coffee
delicious
great
quality
tasty
taste
creamer
creamy
love
sweet
flavor
brand
free
yum
mate
variety
best
sugar
fat
morning
flavored
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Coffee-mate consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Coffee-mate purchase. Collect data while the Coffee-mate purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Coffee-mate consumers stop purchasing Coffee-mate items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Coffee-mate Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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