We targeted panelists who purchase Coleman Organic by using their receipt data, then surveyed these panelists to understand why they purchase Coleman Organic.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Coleman Organic item
Look good, haven't prepared yet
I like this organic chicken
This product surprised my family with its great taste. We've tried organic chicken meat with local supermarket brand but it was not worth the extra money, so we were glad to find out good quality organic meat do taste better along with less unnecessary chemical!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Coleman Organic purchase. Collect data while the Coleman Organic purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Coleman Organic consumers stop purchasing Coleman Organic items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.