Survey Cole's Consumers

Accelerate your consumer research by segmenting and surveying Cole's consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Cole's by using their receipt data, then surveyed these panelists to understand why they purchase Cole's.

Cole's Impulse Purchases

Did you decide to purchase Cole's while at the store?

Yes

32%

See survey data about other brands these panelists purchase:

Retailer Affinity
Prego 7.1x
Totino's Pizza Rolls 6.7x
Ore-Ida 5.4x
Birds Eye Steamfresh 4.8x

Cole's Brand Loyalty

If the Cole's item was out of stock, what would you have done?
12% Avg: 28%
Purchased another brand
49% Avg: 31%

Gone to another store to purchase it

30% Avg: 19%

Waited until my next trip to the same store

7% Avg: 21%

Bought a similar Cole's item

Cole's Consumer Rating

Rating:

8.9

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Cole's.
Learn More

Cole's Consumer Reviews

opening quotation mark

It wasn't the tastiest. Not as good as some of their other products.

closing quotation mark
opening quotation mark

Always taste really good. Me and thr kids all live it and buy it regurlarly.

closing quotation mark
opening quotation mark

Very good bread. Quick preparation and low calorie

closing quotation mark

Cole's Brand Associations

tasty
quality
delicious
great
yummy
value
time
food
best
affordable
yum
first
taste
garlic
bread
crisp
crunchy
love
brand
buttery
warm
buying
tastes
if
price
fresh
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Cole's consumers.

check mark

Over 50% response rate

check mark

300,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Cole's purchase. Collect data while the Cole's purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Cole's consumers stop purchasing Cole's items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Cole's Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout