We targeted panelists who purchase Combos by using their receipt data, then surveyed these panelists to understand why they purchase Combos.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Combos item
Crunchy salty snack just what I was looking for
I usually buy this because of the cost when I buy tape. Out works well. Just as well as the others.
I love this circular combination of cheese and crackers.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Combos purchase. Collect data while the Combos purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Combos consumers stop purchasing Combos items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.